Business Economics Marketing

Week 1(19.01.2012) Class Activity bookman Name: SudarsoStudent ID No:201124193 Scenario: Keiths Floor Mat Project Source: Tong & axerophthol; Taylor, judgement Market look, p.22 Keith is the trade director of a component hire within a large, diversified manufacturing company. His division sells, among other products, pedestal mats and matting to the hospitality, health care and commercial markets. He has a solid base of customers in hotels, restaurants, hospitals, nursing homes, commercial offices and ascertain centres. The market in which Keiths division competes is considered mature, so there is little room for growth without new or innovative products. About two months ago Keith was contacted by a supplier of flooring products from Korea. He was offered a range of precious floor mats that he had not seen in advance. These mats work features that go forth have definite competitive advantages. Keith is keen on exploring the effectiveness of these mats before h e brightens a final decision. He calls on the in-house merchandising enquiryer for assistance, but feels that a full-scale research thrust is not warranted at this stage.| 1. Do you believe Marketing look is required in above case? If so word your reason.

Yes i do believe if one company use up to sell any new product it should do somewhat marketing research before the product go to the market. Which as the managers need information in ensnare to introduce products and service that create value in the mind of the customer. only when the wisdom of value is a subjective one, and what customers value this division may be quite different from! what they value following(a) year. As such, the attributes that create value cannot simply be deduced from reciprocal knowledge. Rather, selective information must be collected and analyzed. Therefore, the purpose of marketing research is to provide the facts and direction that managers need to make their more crucial marketing decisions. To maximize the benefit of marketing research, those who use it need...If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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