Sample Marketing Plan

Marketing Plan: cheat test Daniel Brady Neelam Sharma Lauren Armes Gabrielle McKay Seachange Technology 9/28/2007 Executive Summary Seachange Technology plan to plough an eco-friendly shark repellent device which result be know as the scuba Shark sort, a advancemental image washstand be seen on the report title page. Our goal is to fulfill carbon% customer satisfaction so our focus part with for be on increase timber; the Shark Shield go forth never fail (excluding battery life). We will be the firstly company to enter this specific industry so to constrict advantage of our first mover advantage we will do substantial promotion to gain maximum commercialise place parting before any competitors arise. Our demographic is mainly old with higher up fair income and they spend on average $1300 per year in scuba diving and they prefer character over value. subsequentlywards conducting a survey it was found that 50% of scuba different would either defi nitely grease ones palms or possibly buy the Shark Shield. We will be advertise the quality of our product and our cigarette market share is 30% of scuba diverse after 5 historic period. The sales event price of the Shark Shield is $750 including $600 in expenses and a $ one hundred fifty (25%) markup. Underwater camera, underwater propulsion devices and some drysuits cost $2000+ and having the target audience prefer quality over value we conduct the audience wont perceive the price as too high. The capital we contend to start the project is $840,000 which covers in all initial development expenses, ongoing expenses will be cover by sales. The loan will be paid slay over a 5 year period. Our expected market share will start most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, time advertisements, website advertisements, sponsorship and affiliation. Quality is our primary affect so we will be implementing qu ality control systems including: audits, fi! nancial support and meeting Australian regulatory standards. Marketing Plan: Shark Shield page ii...If you want to get a full essay, outrank it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper