ICT in marketing

Promotional campaigns. Recommending the use of the products at micro direct would result in change magnitude productivity of the input and on that pointby increasing the image and the sales of the product bunghole raise the input charter for unsophisticatedfied markets. Joint or co-operative promotion A personalised snuggle is required under this strategy of cracker-barrel trade. Under this approach there is a greater scope for private sector and farmer judicature to get into input supply and especially into retail distribution, as it is a low risk activity.Bundling of inputs In order to reap the benefits of, the economies of the scale a country-style marketer has to esort to bundling of inputs. Bundling of Inputs is the process by which the marketer would provide a bundle of products to the retailer so that he base meet the requirements of the farmers in one place. The village level co-operatives and different agencies dirty dog play an effective voice in the distri bution of inputs. Establishing linkages with financial agencies and otherwise input sellers can help greatly as the bank reference point plays an important role by making the purchase possible.Management of Demand A marketer apart from maintaining good supplies in terms of quality and measuring stick also has to focus on the demand side of the operations also. never-ending January 2006 www. i4d. csdms. in market investigate should be undertaken to assess the buyers involve and problems so that continuous improvements and innovations can be undertaken for a sustainable market performance. developmental marketing ripeningal marketing refers to taking up marketing programmes keeping the development objective in mind and using different managerial and other inputs of marketing to achieve these objectives.A prerequisite for developmental marketing is Development Market Research, which can be termed as the application of marketing research tools and techniques to the problems of development. The research tools of marketing like product examination tests marketing, concept testing and media testing or message test and focus groups atomic number 18 utilise in this work. Developmental marketing has started to find its roots in India where researchers are using focus groups and products tests to learn more(prenominal) about inelegant markets and products ingests and USPs (Unique Selling Proposition) can be tried out.Media rural marketing uses both(prenominal) kinds of media i. e. the traditional media as well as the modern media. The traditional media includes puppetry, drama, syndicate theatre e. g. tamsaha (role play of different characters by one or 2 persons), nautanki (short kits with songs and poetry), street plays, folk songs, wall paintings and proverbs. Marketer uses traditional media as it is more accessible, personalised, familiar and carries a high potential for change. The modern media includes the print media, the television receiver and the radio USPs. 21 Some ot the USPs ot the companies engaged in rural marketing are given below.Mahindra Tractors- Mera Desh Mera Gaon (My country my village) Tafe Tractors-Grameen Bharat ki Dhadkan Tafe ka Massey Ferguson(The heart beat of rural India its Tafes Massey Ferguson) SwaraJ Tractors- Pragati aur Khush-hali ke iye (For development and happiness) Escorts- Nay technique ke sath, Bharosa Jeevan bhar Ka (A life massive trust with new techniques) Eicher-Ghazab ki takat, ghazab ki shaan (Incredible strength, Incredible pride) Sun Seeds- Grow with Sun ICl Karate InsecticideKeedon ka Maha-kaal, Phasal Ka Pehredaar (Insects enemy protector of the pares).Pesticide India- Desh ke liye Phasal Anek, Keedon ke Naash ke liye Foratox Sirf Ek (Numerous crops for the country but only for destroying pests i. e. Foratox). Thus the companies use different formats to influence the luff audience in order to produce the desired results. Extension Services. thither are several limitations of rural marketing in the Indian context, this leads to the need for extension services to supplement the efforts of the firms engaged in rural marketing.The various extension services could include credit facilities, competitions among the farmers, educating the farmers regarding the appropriate agricultural practices, etcetera Extension services would thus play a crucial role in the development of rural marketing in India. Ethics in Business Ethics occupies a special place in rural marketing, and has been at the heart of all the transactions whether cash or kind. In order to make a lasting impact on the rural clients, the firms need to built a trustful relationship and that is possible by no other means but only by honorable conduct.Partnership for sustainability There is a need to build partnership with rural clients for a sustainable business relationship and sustainable marketing relationship. There should be a pertinacious-term relationship between the firms and farmers for agr o business spews, which are risky, long drawn and technical in nature. Partnership is required in rural marketing business so as to award distributorship to local groups and individuals employing ocals, staff secondment in local projects, preferential purchase of local product, didactics to locals and discount on product supplies in some areas.Rural marketing firms can work with NGOs also because NGOs keep better linkages and understanding of the local communities and their problems. NagarJuna fertilisers and Chemicals Ltd has implant up an agro output division which is known as FMS (Farm Management Service) which provides packages to the farmers duty form soil testing to post harvest stage of the crop system. The FMS aims at enhancing farm productivity optimising cost of outturn, improving conomic returns to farmers and enhancing the cost of production and enhancing the produce quality.Conclusion Rural marketing in India nas still a long way to go, rural marketers nave to un derstand the accompaniment that rural marketing in India has a tremendous potential in our country. Rural marketers should understand this fact and try to tap the huge untapped potential in our country. NepaLinux NepaLinux is a Debian and Morphix based GNU/Linux distribution focused for Desktop usage in Nepalese language computing. It contains applications for Desktop users like straight-from-the-shoulderOffice. org, Nepali Gnome Desktop, Nepali input systems tc.Since January 2004, Madan Puraskar Pustakalaya, the principal archive of books and periodicals in the Nepali language, undertook the Nepal component of the 30- month long PAN Localisation Project (www. PANLIOn. net), a multi-nation localisation project being conducted in Afghanistan, Bangladesh, Bhutan, Cambodia, Laos, Nepal, and Sri Lanka, with the support of International Development and Research meat (IDRC), Canada. This project includes a Nepali GNU/Linux distribution NepaLinux comprising of localised GNOME, OpenOffi ce. org, Mozilla suite, and other utilities that nclude Nepali Spellchecker, Thesaurus, Nepali Unicode support, etc.This distribution can be used in Nepali as well in English environment. Though NepaLinux is basically a live CD it can also be installed in the computer. The work for the installation process has been facilitated through the European Commission support Bhasha Sanchar Project (www. bhashasanchar. org) which is led by the Open University (I-JK). NepaLinux is a Free/Open Source Software (FOSS), in which the source code is open and the users have the freedom to use, study, modify according to ones needs and redistribute it. NepaLinux, being a Free/