Cadbury Case Study

INTRODUCTION TO MARKETING (BHO1171) Sem 2, 2012 Individual Case prove (15%) im readyable Date Week 7 (29/8/2012, Wednesday 5pm) Students will be evaluated on how well they analyze the baptismal font study by applying the right theories and concepts. The case topic is Chocolate consumers feel guilty for the wrong reasons. At the peculiarity of the case study, there are a number of questions in which students inquire to find answers and apologys. Students need to write a formal business makeup with a aloofness of 2000 words using 12 pt fonts and 1. 5 spacing.The shroud must be handed in Week 7 (refer to the due date stated above). am drug abuse do non merely focus on the article and the texts in getting the answers. Students are advise to refer to at least four (4) academic journals, with additions of materials from newspapers, magazines and Internet websites in analyzing and interpreting the case study questions. They need to acknowledge any borrowed citations or any infor mation infra reference mentions by using Harvard Referencing governing body (Please refer to Communication Skills handbook). Your comprehend must be submitted to Turnitin and cleared.The allowable lot of match is 25%. Upon uploading, please exclude the table of circumscribe, reference and bibliography lists. Do not forget toattach together the first page of the Turnitin digital receipt on top of the hardcopy of your assignment. PLEASE DO NOT section YOUR ANSWERS AND consultationS WITH YOUR FRIENDS. ASSIGNMENTS WITH HIGH PERCENTAGE OF MATCH (BASED ON TURNITIN REPORT) WILL BE PENALIZED maintain of a Business Report (with word limits as an approximate ply for each section) Declaration Form Cover Page (can be downloaded from ELearn) Turnitin digital receipt (first page)Cover Page Report Title Individual Case Study Chocolate consumers feel guilty for the wrong reasons Prepared for mark of referee & Tutor Victoria University Prepared/Written byStudent Name VU ID No. Dat e of Submission Tutorial Group Executive abbreviation Inclusive of theIntroduction of the report Content of the report Conclusion and recommendations of the report Should be written hardly after analysis is completed. Do not repeat by using the same sentences and words as the ones utilise in the report. Must spell out and explain the summary alternatively of just out-lining it. Should not be exceeding one page length and paragraphing is support. describe Approximate word amount = 300 400 gameboard of Contents Titles and subtitles Page numbers Appendices (if attached) Must be typed and not handwritten 1. 0 Introduction (Must include these four main components) Purpose of pen the report Short summary of the case study Relevant marketing theory definition and explanation (Briefly) Guide Approximate word counting =300 400 (Make utilise of paragraphs) 2. 0 Problems/issues Identification 3. 0 psychoanalysis No Assumptions and No own opinionsOnly proven facts will be accepted. Every statement made must be referenced and listed under bibliography page and reference list. Do not use I, We when compose reports. Do not personalize the report only if instead use third party language. Guide Approximate word count = calciferol 600 4. 0 Recommendations/Choices of solutions List the courses of action, which, the writer, think, is the most suppress to the firm Be item and not general in giving suggestions. Must be connect to the facts mentioned in the case study article. Guide Approximate word count =400 . 0 Conclusion Brief presentation of the major findings that have been discovered within the content of the report. (Do not repeat the things you have mentioned in the content because a summary IS NOT a conclusion ) Guide Approximate word count =200 List of References The reference list at the end of the report should be alphabetically ordered. You are require to refer to at least 4 academic journal articles and in like manner to some numbers of texts, magazine/newspaper articles and websites. (Please refer to the Communication Skills Handbook on how to write referencing)IMPORTANT NOTE YOU CAN ONLY USE THE donnish JOURNALS, WHICH CAN BE OBTAINED FROM DATABASES LIKE EBSCOHOST, EMERALD AND ETC. PLEASE REFER TO THE REFERENCE LIBRARIAN FOR FURTHER DETAILS. YOU CANNOT SEARCH FOR THESE MATERIALS USING WIKIPEDIA, GOOGLE OR YAHOO SEARCH. Appendices (optional) Should be kept at minimum If it is so detailed and long, put it into the content of report Give each appendix a number and a title and enter it into the Table of Contents Do not put in any of the journal articles that you have used for your report tonus 1.Students are to write using formal, business-like tone for this report. This means there should be no usage of I, We, and You in this report. 2. They are also encouraged to write clear and concise mien of English language. 3. There should be a logical flow of sequence. 4. The report should also be easy from excessive spelling and grammatical errors. Hence, before submission, proofreading must be done. 5. Please also write the word count at the end of the report (after the conclusion section). INTRODUCTION TO MARKETING (BHO 1171) Individual Case Study (15%) sucker Sheet Semester 2, 2012 CRITERION Very Good Good Satisfactory (met min. incompetent Not addressed / Weak Mark requirements) Introduction and The issue/ trouble chosen is The issue/ business chosen is The issue/problem chosen is The issue/problem chosen has The ssue/problem is not /2 problem/issue identification entrance and is clearly stated inappropriate with elaboration appropriate limited relevance identified (2%) the assignment with justification Problem analysis and flock analyse a barf of Can evaluate the reliability of Can analyse a limited head for the hills of Fails to analyse information. /5 justification (5%) Can critically review express and information, select appropriateinforma tion using defined information. Limited & only Fails to evaluate or use analyse situations using a gigantic techniques of evaluation. techniques. Has given a factual partially stainless evaluation of techniques of evaluation, or come out of techniques appropriate to Appropriate issue/problem is &/or abstract knowledge base information using defined evaluations are all invalid the topic.Thorough explanation of explained and analysed techniques the chosen issue/problem and is well analysed provision of alternatives Recommendations with reliability, Clearly explained Relevant recommendations made Vague recommendations, limited No recommendations or are /3 or possible solutions and validity & significance recommendations which touch base solutions obscured by poor mechanics recommendations (3%) closely to the case Fluent create verbally style appropriate to Language fluent. Grammar & Language mainly fluent. Grammar &Meaning apparent, but lang uage Meaning unclear &/or grammar /2 English expression document. Grammar & spelling spelling accurate spelling mainly accurate not always fluent.Grammar &/or &/or spelling contain frequent (sentence/paragraph accurate spelling contain errors errors construction, spelling, grammar and punctuation) (2%) Use of relevant references Demonstrates wide range of Uses some appropriate literature Uses only very limited Fails to use relevant literature/3 and referencing in written Demonstrates wide range of reading reading from a variety of material in the assignment. appropriate literature material material in the assignment. report (3%) including from academic match credible sources. Referencing Referencing is mainly accurate. in the assignment. Some attempt Referencing is absent/ reviewed journals in the appropriateis mainly accurate at referencing. unsystematic area. Referencing is consistently accurate both within & at end of document TOTAL /15