Dissertation Research Proposal

Dissertation look proposal Table of contents Introduction 1- Problem definition/ bidding 2- look for closes 3- look for intents 4- search supposal 5-Dissertation organization Chapter ane Literature review Chapter two look into regularityo logical psycho analytic thinking -Introduction 1. Recipients of the seek 2. Justification of the query 3. look into Methodology 3. 1. explore problem argona 3. 2. Research question 3. 3. Research intentionives 3. 4. Research hypodissertation 3. 5. Research rule 3. 5. 1. Research philosophy 3. 5. 2. Research improvement 5. 3. 3. Research dodging 3. 5. 3. 1. stick to Strategy 3. 5. 4.Research method choice 3. 5. 5. Time sen clippingnt 3. 6. Population and Sample 4. selective information perkion, modify, and discernings 4. 1. Date accrual 4. 2. Data editing 4. 3. Data coding 4. 4. Limitation -Bibliography Appendices - call into question outline -Time management -outline content of usualations review -Email for hearing -Email for questionnaire -Introduction This section outlines the background of the dissertation. In the premier(prenominal) chapter the investigator explains the choice of the stem and the come forwards. In the second, the query worker forgeting describe the methodology apply during the enquiry summons 1-Recipients of the look intoThe primary recipients of this thesis be The capital of Ireland Business School in capital of Ireland through and through with(predicate) Mr. Gary Bernie, my dissertation supervisory programme For fulfilment of the MA merchandise 2. Justification of the look 2. 1. Interest for the work harmonize to Saunders et al (201229) one of attri simplyes of a darling question subject field is that the police detective should be extremely interested and fascinate or so the topic 2. 2Academic background The tec has graduated 2 geezerhood ago with a Licence in Humanitarian Science and a signifi passelt positioning of the science was more or less th e morality and its confirmative economic consumption on hatful and communities . 3. Personal background The exploreer has a salubrious interest in trade morals as he plans a cargoner in this environment. So he has the motivation to proceed with this paper to conclusion. astir(predicate) the resources, the researcher has access to an Irish environment people, communication, companies. The researcher is working part- conviction, so he has a flexible time to carry on his research The first chapter Literature review It is my belief that skinny trade is respectable selling. soundly selling is near(predicate) strong and developing a long-term blood with our customers.Caring just about your customers not only results in profits, it is the honorable thing to do. Deceiving customers may answer a firms profits in the short-run, stainlessly is not the way to build a successful business line. Marylyn Carrigan,Lecturer, University of Birmingham, Department of Commerce, Birmingham, UK 1- trade ethics concepts and theories Business ethics definition Business ethics gage be defined as a bewilder of principles that guides business practices to ponder a link for society as a whole sm wholly-arm pursuing profits, Nisberg, 1988 (cited from Maureen Kilcullen, Judith Ohles Kooistra, (1999)The shame facial expression of merchandising Of all the management fields, marketing is probably that which seems the nigh Contradictable when it comes to ethical aspect. As smith and Quelch (1993, p. 188) suggest that around of the well-nigh fundamental concepts in marketing, when looked at Afresh, raise important ethical issues (cited from Klein Thomas, 2011) match to Marylyn Carrigan, et al (2005) In later years marketing ruling has focused upon the subject of marketing ethics, and in the 1980s on that point was a flurry of drill by marketing scholars who attempted to evaluate conceptually the nature and role of marketing ethics.Moreover, Carrigan ( 2005) gave many examples of scholars discussed the issue, such as, Ferrell and Gresham (1985) developed their fortuity framework to evaluate ethical decision-making in a marketing organisation, scarper and Chonko (1984) conducted their mickle on ethical dilemmas for marketing theater directors, and the ethical problems representd by marketing researchers. selling ethics philosophy Ethical marketing is about whether firms marketing decision is morally beneficial or wrong.The morality of the marketing decision can include any part of marketing from advertizement to the pricing of w ar or service, to the sourcing of raw materials. Like many authors, Beauchamp (1980) separate the major philosophical trends in ethics into two categories the utilitarian climb up and the deontological plan of attack. In the utilitarian approaching, the notion of ethics is related to the consequences of an action. accord to this approach, the manager leave alone attempt to produce the greates t come-at-able amount of haughty value or the smallest achievable amount of negative value for the consumers affected.In the opposite side, the deontological approach, based on the work of the philosopher Emmanuel Kant, this approach does not consider so much the consequences of an act, scarcely pays a lot of intention to the manner in which the act is per gradationed (cited from Jacques Nantel et al, 1996). Definition is the problem fit in to Peter Drucker (1973) marketing is a discipline which provokes much debate. Very oft, this controversy is tie in to a omit of understanding of what the actual definition of marketing is.One definition of marketing, very often used is Marketing is human natural action directed at satisfying needs and wants through ex replace process Kotler and Turner, 1981(cited from Jacques Nantel et al 1996) Jacques Nantel et al (1996) suggests that The most striking feature of this definition is its almost entirely utilitarian aspect, If we deem fo undations of the utilitarian approach in ethics, one knows that an action is only ethical if it maximizes the positive consequences for the greatest number of people while at the aforesaid(prenominal) time minimizing negative consequences to the smallest number.An interesting case is that of sugar On the one hand, it is true that sugar is a reaping which resolves to a gustatory need, but what about its medical and dental effect. Jacques Nantel et al (1996) states that In order to sway both the range and the peak of marketing ethics, some(prenominal) authors (Fraedrichet al. , 1991 Laczniak and Murphy, 1985 Martin, 1985) feature suggested that we interpret into ac itemize not only the utilitarian criterion which is satisfaction but also the means used to pick up this satisfaction.Suggesting a solution towards this issue Jacques Nantel states that marketing, by its very definition, is principally grounded on a utilitarian approach to ethics but that managers could also develo p a deontological approach to marketing. The grounds for this development that the consumer is no longer merely concerned with the satisfaction obtained from a product or service, but also with the way in which this product or service is obtained.Consider, for example, the boycotting of certain products (Canadian paper products by German consumer. According to Jacques Nantel points out there is much modestness to believe that the marketing maneuver provide turn towards a deontological approach for the simple reason that, straightaway there is a more concerted attack from easy-organised activists in the form of protest groups such as Greenpeace, Friends of the Earth or the UK Consumers Association.The Internet has exposed up a route for international groups of consumers and interested bodies to co-ordinate their activity globally, and this can be seen in Web sites such as www. saigon. com/nike, the homepage of the boycott Nike campaign, or www. mcspotlight. org the homepage o f the McDonalds boycott. In response, large organisations that had previously believed themselves immune from such activity find themselves now having to defend themselves against their global critics on their own friendship Web sites. Marylyn Carrigan, Ahmad Attalla, 2001) The researcher does not see a major variety between the suggestions was produced by Fraedrich, Laczniak and Murphy (the regulation of ethics) and Jacquess notion, both of them are concerned regarding the means, the means should be as ethical as the aim, but the question which allow for be appearing and rising, who result determine these means, is it the marketing or the consumer or the law, who will judge these means by byword there are ethical or not. 2-The negative effect on marketing for ignoring the safety, health, and the environmental standards in children soft throws Your brand is your lifebloodIf we foul up with consumers, we do our industry considerable damage. If you put out unsafe products you will be found out, somebody will shit hurt, and you will get a massively bad reputation. If you chip inly exploit children and you mislead children, you will be found out. We go over and above to make sealed that our products are built, manufactured in the right way, because if we dont, we lose forty or fifty years of all the hard work that weve built up in actually establishing these brands, because they are our lifeblood.We dont do anything that would leave us open to suspicion, because it is not worth it we dont need to operate that way. Weve built our reputation on doing things the right way, so we dont do anything by the back door Stephen Hogan (2007) -Marketing ethics or pay the price There is evidence that companies do patronise commercially from boycotts, Shell were estimated to film lost between 20 per centime and 50 per cent of their sales during the Brent Spar boycott (Klein, 2000), and the draw close boycott is said to have cost the firm $40 one thousand million (Nelson-Horchler, 1984).Gelb (1995) argues the power of consumer boycotts is increasing. . It has also been found that 44 per cent of the British public have boycotted a product for ethical reasons in the last 12 months (Mason, 2000). Marylyn Carrigan, Ahmad Attalla, (2001) Marketers are encouraged to assume in an ethical manner because reading about a firms ethical behaviors is thought to captivate product sales and consumers image of the company (Mascarenhas, 1995). A recent MORI jacket commissioned by the Co-operative Bank in the UK suggests that one-third of consumers are seriously concerned with ethical issues (Mason, 2000).Within the past year, over half(a) had bought a product or recommended a company on the basis of its ethical reputation. Smith (1995)argues that we are now living in the ethics era, whereby societys expectations of marketers have changed and we face challenges to basic marketing assumptions. Consumers are better informed, more educate and awareness i s greater of consumer rights and product requirements at least in westward society. Legislation has also played a part in face lift consumer expectations of marketing behaviour used at the prospect of such unknown territory -Marketing ethics or you loss long-term prospectsTwo Studies of scientific books showed that ethics in the Marketing system is very important and in order to ensure substantially long-term prospects of the organization, it is necessary to chief(prenominal)tain a high aim of organizational moral. Ethical decisions stimulate public confidence and allow creating a favourable image of the organization, to chief(prenominal)tain good kind with market partners they also increase competitiveness and the soundness of the marketing program (Vysniauskiene, V. Kundrotas (1999) -Four reasons to join marketing ethics Stanton, M.J. Etzel, B. J. Walker pointed out quaternary main reasons Why marketing specialists must behave ethically First reason is that ethical mark eting may help to increase a declining entrust of society. Marketing prestige in the eyes of many people is down. dubious activities that are periodically made public also add to disputable issues of consumers. Despite its manifestation only in a small marketing share, reputation of all marketing specialists does suffer. So, it is very important to business leading to demonstrate ethical responsibility assuredly.Second reason, why marketing specialists must behave ethically is that such behaviour may allow bypassing an increasing decree of the Government. Apathy, resistance or evidence of unethical behaviour in business Directly increases a possibility of the Governmental regulation. Third reason ethical marketing helps to regain public confidence Fourth reason, ethical behaviour allows organizations to preserve their image. The second chapter The research Methodology -Introduction 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr.Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (201229) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science and a significant side of the science was about the ethics and its positive role on people and communities 2. 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment.So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment people, communication, companies. The researcher is working part-time, so he has a flexible time to carry on his research 3. Research Methodology 3. 1 Research problem area Kumar (201148) argues tha t draught up research problem is the most critical part of the research process, and the reason for this is because the quality and relevance of research rely on it The topic of the thesis has been chosen according to Saunderss guidelines.According Saunders, et al (201228) attributes of a good research topic should -Fulfil your analyzers requirements -Something you are able to spot with and enhance your creativity develop your research skills The researcher should Have passable time, funds, and resources for proceeding -Be able to link his topic to academic theories -Have access to entropy he needs The research problem area of this dissertation is about two main subjects Marketing ethics n children soft confuse The negative effect on marketing for ignoring Health, safety, and environmental standards The major goal is to ruminate and analysis the negative side on marketing for ignoring safety, health, and environmental standards in children soft deglutition and how mark eting should response to this ethical issue. 3. 2. Research question Saunders et al (201240) argues the researcher should developed clear conclusion from the info he gathered so that he can introduce research question. The question must be involved enough so that can generate the required standards of the disgorge The research question for this dissertation isTo what degree ignoring health, safety, and environmental standards in children soft crapulences affecting the Marketing, and how Marketing should response to this ethical issue? 3. 3. Research objectives Kumar (2011) declares that the main objective is a public avouchment of the study and statement of the main associations and relations that you search to find and booster cable down. The sub objective is the certain parts of the topic that you want explore at heart the main framework of your study. According to Saunders (2012) writing useful research objectives requires -Transparency the meaning of the objectives is cle ar Specificity (the aim of the objectives is clear and understood Relevancy the objectives linked to the research questions) Interconnectivity objectives explain the research process from the beginning to the conclusion rootability the result of the research is achievable Measurability the aim of the research objective will be clear when it is achieved The general objectives are -To measure the level of negative effectiveness of ignoring marketing ethics in children soft drink -To define marketing ethics -To understand marketing ethics To explore how consumer react towards the ethical marketing issues -To determine if the marketing has responsibility in this ethical issue or not -To explain how marketing professionals should respond to tackle this ethical problem -To determine the advantages of applying ethics in marketing ethics The personal objectives are * To learn how to see up a Master Level Dissertation * To learn more about marketing ethics and health and health and saf ety in children soft drink * To learn how to crop up an question * To improve the researcher intimacy regarding qualitative and quantitative research * To validate the dissertation . 4. Research guessing According to Grinnell (1988200) A hypothesis is written in such a written in certain way that can be turn up or disproven by valid and reliable info- it is in order to obtain these entropy that we perform our study (cited from Kumar 201183) Kumar (2011) also defined couple of considerations to deem in mind when constructing a hypothesis * A hypothesis should be simple, specific, and clear * A hypothesis should be capable of verification * A hypothesis should be related to the animate body of knowledge * A hypothesis should be operationalisable it can be expressed in monetary value that can be measuredFigure one the process of interrogatory Hypothesis tooth root Kumar (2011) Research Methodology contour 1 Phase 2 Phase 3 FormulateYour hunch or assumption Collect the requireData AnalysisData toDraw conclusion about that hunch- true or false The hypotheses instal up for this dissertation are H1 Ethical marketing is about whether firms marketing decision is morally right or wrong H2 Marketing ethics is significantly rising within marketing organization H3 Marketing ethics is facing serious problemsH4 Ignoring marketing ethics will have negative effect and damage on marketing H5 Taking care of marketing ethics would lead to positive impact on the marketing H6 The numbers of consumers who have some concern about the negative consequences of marketing are increasing 3. 5. Research design Saunders et al, (2012159) describes the research design as the general plan of how the researcher will go about answering your research questions. Saunders et al, (2012) pointed out triplet types of research design * Exploratory studies Descriptive studies * Explanatory studies For my dissertation, it will be used two types of research design exploratory an d Descriptive Exploratory studies is worthful mean to ask open questions to discover what is happening, also it is useful if you call to clarify your understanding of problem. One of its advantages that it is fixable and adaptable to change Descriptive studies the object of this study is to gain an accurate profile of events, persons or situations (Saunders2012) 3. 5. 1 Research philosophyAccording to Saunders (2012) there are three major ways of thinking about research philosophy * Epistemology positivism-realism-interpretivism * Ontology Objectivism-subjectivism * Axiology The research philosophies have been chosen for this research positivism. According to Gill and toiletteson (2010) if your research philosophy reflects positivism then you prefer accumulate selective information about an observation reality and search for regularities and casual relationships in your information to create generalizations like those produced by scientists (cited from Saunders, 2012) 3. 5. Rese arch approach According to Saunders (2012) there are three types of research approach The deductive approach It is a dominant research approach in the natural science, a theory and hypothesis are developed and a research system Designed to test the hypothesis Blaikie (2010) lists six steps of the approachs process 1- Put forward a hypothesis or set of hypotheses to form a theory 2- By exploitation active literature, guess a testable proposition 3- Examine the logic of the argument, compare the argument with existing theories to notice any advanced understanding.If it does, then continue 4- Test the logic by collecting appropriate data to measure the concepts and analysing it 5- If the result of the analysis is not consistent with the premises, and then the theory is false 6- If the result of the analysis is consistent with the premises then the theory is corroborated (cited from Saunders, 2012145) -The inductive approach The abductive approach For this project, the best approac h is the deductive approach because the researcher uses existing theories and models to find data in order to check his hypotheses and explain the different phenomenon . 5. 3 Research strategy According to Saunders (2012) the key to your choice of research strategy is that you have to achieve a reasonable level of coherence through your research design which will enable you answer your research questions and accumulate your objectives. Moreover, Saunders describes eight types of research strategies Experiment Survey Archival Research slickness Study Ethnography Action Research Grounded Theory Narrative examination For this project, the researcher will feature two different strategies a brush up strategy and Interview 3. 5. 3. 1. Survey StrategyAccording to Saunders et al (2012) Survey apply questionnaires is popular. Survey strategy allows you to collect quantitative data which you can analyse using descriptive and inferential statistics. Also can suggest possible reas ons for position relationships between variables and produce models of these relationships. According to Burns et al (2006) there are five advantages of Survey Surveys provide for standardization Easy to administer encourage to uncover unseen data Easy to analyse Reveal subgroup differences For this research, the questionnaire will be administered in person.Saunders et al (2012) stated that Survey is used for exploratory and descriptive research. In this project, the questionnaire will be administered to adult population (over 18) for learned the level of negative effect on marketing for ignoring health, safety, and environmental standards in children soft drink, and what marketing should response to this ethical issue Saunders (2012) mentioned some advantages of using survey strategy gives more control over the research process Low cost Data collected is less wide-ranging special(a) questions number Allowing easy comparison Easy to explain and understand 3. 5. 3. 2. InterviewAccording to Saunders (2012) there are three categories of interview -structured interview, identical set of questions (standardised) -semi-structured interviews interviews are non-standardised, the researcher will have a list of themes and some key questions to be covered -unstructured interviews you use it to explore in depth a general area in which you are interested This researcher in this project will take non-standardised interview (semi-structured and unstructured interviews) According to King (2004) unstandardised interviews referred as qualitative research interviews (cited from Saunders 2012) The researcher will take face to face interview and one to one, in public places for consumers. 3. 5. 4 Research method choiceQuantitative method generally associated with positivism, and often used as a equivalent word for any data collection technique (such as questionnaire) or data analysis procedure (such as graphs or statistics) that generates or uses numerical data, s oft method generally associated with an interpretive, and often used as a synonym for any data collection technique (such as an interview) or data analysis procedure (such as categories data) that generates or uses non-numerical data According to Blumberg et al, (2008 218) in business research, qualitative as well as quantitative are appropriate for investigating business research problem What matters is not the choice between quantitative and qualitative, but the quality of the research design and how well the study is conducted This research will take both research methods Qualitative Interview Quantitative Questionnaire 3. 5. 5Time horizonSaunders (2012) identified two types of time horizon, and emphasis that the researcher should ask himself Do I want my research to be at particular time? Or Do I want to be more related to dairy or events over a granted period? -longitudinal the main strength of this research is its capacity to study change and development - cross-sectional stu dies The research will be the study of a certain phenomenon at a certain time. As this dissertation must be on restricted time, therefore, the time horizon will be cross-sectional study 3. 6. Population and Sample Saunders (2012) emphasise that it is impossible for you to collect or to analyse all data available to you owing to restriction of time, money, and access.Moreover S states that sampling techniques enable you to reduce the amount of data you need to collect by considering only data from a subgroup rather than all possible elements According to Becker (1998) in selecting a sample to study, it should represent the honorable set of cases in a way that is meaningful and which we can justify (cited from Saunders 2012) the full set of cases from which a sample is taken is called the population According to Saunders (2012) we should not assume that collecting data from every group(census)data from entire population would be more useful than collecting data from sample which repr esent the entire population because sampling provides a valid alternative to a According to Kinnear et al, (1996) the advantage of sampling rather than conducting a census is Saving money Saving time More accurate nurture Avoiding the destruction of all element in the population According Teresa Brannick (1997) element refers to the subject in which we have a particular interest and population refers to the complete set of particular type of element 4. Data collection, editing, and findings The next step will be what to do with this information. How the information should be analysed, and proven. . 1. Data collection methods 4. 1. 1 Quantitative approach According to Saunders (2012458) questionnaire must identify the form and layout navigate tested prior to their delivery -specify the information needed -the validity and dependability of your data dependents on the design of your questions -consider the wording of individual questions -arrange the question in the proper ord er 4. 1. 2 Qualitative approach In- depth interview According to Saunders (2012) the interviewer must be -In proper appearance, -Use different types of questions, In good behaviour -Good listening -Record data accurately -Able to deal with difficult instrumentalist Scope to summarise and understand -Open comments when the interview commences Interview advantages Flexibility. Control of the interview situation. High response rate. Interview disadvantages Higher cost Interviewer bias miss of anonymity 4. 2. Data editing Data have to be edited, specially when they relate to responses to open-ended questions of interviews and questionnaires. In other words, information that may have been noted by interviewer or researcher in a go must be clearly deciphered so that it may be coded systematically in its entire. Lack of clarity at this stage will result later in confusion Sekaran (2003) 4. 2. 1. QuestionnaireAccording to deVaus (2002) questionnaire is a method of data collection in which each person is asked to respond to the same set of questions in predetermine order (cited from Saunders, 2012) According to Malhotra et al (2006) questionnaire has three objectives -Translate the information needed to a set of questions Should be written to minimize demands obligate on respondents Should minimize response error Saunders stated that questionnaire is one of the most widely used data collection method within the survey strategy. He emphasise that questionnaire should has precise data so that can answer your question and achieve your objective. Moreover, he gave some guidelines in order to maximise your response rate -Carful design of individual questions -Clear and pleasing layout -Explanation of the purpose of the questionnaire -Pilot testing Carefully planned and executed delivery and return of -completed questionnaire The researcher followed recommendations from several authors in particular from Cooper (2003p456) to have the best data possible by exam ining answers of questions condition to find, if some question were forgotten or half answered or illegibly 4. 2. 2. Semi-structured interview According to Kumar (2011) we must -Check the data is innocent(p) from inconsistencies and incompleteness -Practice for interview Kumar (2011) prefers for editing data is to examine all responses given to all the questions by one respondent at a time The researcher will use an audio tape during interview as well as hand written notes to avoid problems of editing 4. 3. Data Coding According to cooper et al (2003) coding is the process of depute numbers and other symbols to answers so we can classify them to categories.According to Saunders (2012) all data type should be recorded using numerical codes. This enables you to enter data quickly and with few errors. It also makes subsequent analyses. He recommended using existing coding scheme as they * Save time * Well tested * Allow comparison of your results with others These codes should be inc luded on your data collection form as pre-set codes A code book as defined by Saunders is a complete list of all the codes used to code data variable. 4. 3. 1 Questionnaire Closed questions To analyze quantitative data Kumar (2011257) presented four steps -developing a code book -pre-testing the code book -coding the data verifying the code data Opened questions There are three ways proposed by Kumar (2011 256) to cope with the main theme found -To examine verbatim Reponses and integrate them with text of the deal to either support or contradict the argument -to assign code to each theme and count how frequently each has occurred -to combine both methods to communicate findings The researcher combined methods to get the best information and to be more accurate and effective 4. 3. 2. Semi-structured interview Kumar (2011 278) explained the process as following -Identifying the main theme -assign cedes to the main theme -classify responses under the main theme Integrate themes and re sponses into the text of your report 4. 4. Limitation Qualitative research Quantitative research The references -Marketing research within a changing information, Hair Joseph et al, 2003) Research methods for business students, Mark saunders et al, London,2012 -Marketing research, Alvin c Burns et al, New Jersey, 2006 Basic Marketing research, Naresh K Malhotra et al, New Jersey, 2006 Marketing research, Thomas C Kinnear, U. S. A, 1996 Marketing research, Kumar, Gorge, 2011, third edition, London, sage publication -business research methods, Boris Blumberg et al, 2008, Business research methods, Teresa brannick et al,1997,u. c. -research and writing dissertation, Colin fish, 2004,U. K -management research, Mark smith, 2008, London -Cross-Cultural rating Laczniak, Gene R. , Journal of Public Policy Marketing, 07439156, Spring93, Vol. 12, discover -http//www. learnmarketing. net/ethicalmarketing. htm Marketing to children, Sharon Beder, Citation Sharon Beder, New College Inst itute for Values Research, Sydney, 1998, pp. 101-111 American Market associationhttp//www. marketingpower. com/_layouts/Dictionary. aspx? dLetter=M The myth of the ethical consumer do ethics matter in get behaviour? Marylyn Carrigan, Ahmad Attalla, (2001) Journal of Consumer Marketing, Vol. 18 Iss 7, pp. 60 578 -Marketing Ethics Onward Toward greater Expectations. Laczniak, Gene R. Journal of Public Policy Marketing. Spring93, Vol. 12 do it 1, p91-96. 6p. -Marketing ethics is there more to it than the utilitarian approach? Jacques Nantel William A. Weeks. European Journal of Marketing, Jan 1, 1996, Vol. 30, Issue 5 Paul Cowell, The Marketing Review, 2001, 2, 71-87 Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin, (2005) Ethics and international marketing Research background and challenges, International Marketing Review, Vol. 22 Iss 5, pp. 481 493 - Twedt, Dik Warren. Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p. Children and business pluralistic ethics of m arketers,Michelle Bergadaa, Faculty of Economic and Social Sciences, HEC University of Geneva, Geneva, maneuver up your soft options. Batham, Matthew, Caterer Hotelkeeper 10/14/2004, Vol. 193 Issue 4345, p70-70, 1p, 1 Color Photograph -Business of ethics, Laura P. Hartman,2005, third edition. -Business of ethics, John Fraedrich, Linda Ferrell, 4 edition,2000. -Ethics and conduct of business, John R Boatright,2006,5edition -Business ethics, Andrew Crane, 2007, 2 edition. Appendixes Appendix1 Letter asking for an Interview Dear I am completing a pass over in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study.The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. I am asking you to help me by allowing an interview to discuss about this issue. I would like to share your opinions and ideas about the above subject t he interview will take about 15 proceedings. Could you please contact me or give another contact which could be able to answer my questions. Your meshing is vital for the study, for my dissertation and for my graduation If you have any quiries please musical note free to contact me on 0851229419 or by Email at emailprotected com I hope to hear from you soon Thank you for taking time to help Fawzi alshike 9 drinaghmore court Ballyogan Appendix 2 A earn asking to fill the questionnaire Dear allI am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. So I am asking for your help in completing the enclosed questionnaires which is part of my research. Your response is important in enabling me to obtain as full as understanding as possible of this topical issue. The questionnaire should only take about 5 minutes to complete. Please ensure the questions in the space provided. If you want to add go on comments, please feel free to do so.Your participation is vital for the study, for my research and for my graduation. Please send me back the questionnaire to my personal Email. Pleas fill out the questionnaire by the 20 of this month. Thank you for taking time to help me. Fawzi alshike emailprotected com Appendix 3 Outline of my literature review 1- The marketing ethics concepts and theories 2- The negative side on marketing for ignoring the health and safety in children soft drink Appendix 4 Timetable management 1 their opinion about the health and safety in children soft drink 3- is marketing responsible for this ethical issue 4- -what should marketing do to tackle the problem