Proton Strategic Managemen

Task heed Antiques-2000 Main Global Marketing St regularisegies courting dissect of Peninsula Hotel Group November 25, 2010 Strategic focal point of Proton, Malaysia 4 Strategic instruction Proton, Malaysia submit of Contents TOC o 1-3 h z u 1. Introduction. PAGEREF _Toc226437728 h 3 2. Background of Proton. PAGEREF _Toc226437729 h 3 3. Macro-Environment Analysis. PAGEREF _Toc226437730 h 5 3. 1 Political PAGEREF _Toc226437731 h 7 3. 2 Economic. PAGEREF _Toc226437732 h 8 3. 3 neighborly PAGEREF _Toc226437733 h 8 3. Technological PAGEREF _Toc226437734 h 9 4. Micro-Environment Analysis. PAGEREF _Toc226437735 h 10 4. 1 Strengths. PAGEREF _Toc226437736 h 11 4. 2 Weaknesses. PAGEREF _Toc226437737 h 11 4. 3 Opportunities. PAGEREF _Toc226437738 h 12 4. 4 Threats. PAGEREF _Toc226437739 h 13 5. AFTA accordance Problems. PAGEREF _Toc226437740 h 13 6. Industry Analysis. PAGEREF _Toc226437741 h 15 6. 1 Threats of sensitive admission. PAGEREF _Toc226437742 h 16 6. 2 Threat of Subs titution. PAGEREF _Toc226437743 h 16 6. 3 Buyer Power PAGEREF _Toc226437744 h 17 . 4 Suppliers Power PAGEREF _Toc226437745 h 17 6. 5 Competitive Rivalry. PAGEREF _Toc226437746 h 17 7. recommendation. PAGEREF _Toc226437747 h 18 8. The Strategic Triangle. PAGEREF _Toc226437748 h 18 9. Aligning Organization Wide Strategies. PAGEREF _Toc226437749 h 19 10. Adaptive Processes. PAGEREF _Toc226437750 h 20 11. Metrics/Performance Measures. PAGEREF _Toc226437751 h 20 12. Conclusion. PAGEREF _Toc226437752 h 21 13. References. PAGEREF _Toc226437753 h 23 14. Appendices. PAGEREF _Toc226437754 h 25 14. attachment A Strategic Triangle. PAGEREF _Toc226437755 h 25 14. 2 Appendix B vestibular sense Score Card Dimension of Proton. PAGEREF _Toc226437756 h 26 Table of Table TOC h z c Table Table 1 fellow Analysis. PAGEREF _Toc225758233 h 6 Table 2 trick up Analysis. PAGEREF _Toc225758234 h 11 Table of get intos TOC h z c release in code skeletal frame 1 Porters Five Forces. PAGEREF _Toc225758249 h 16 1. Introduction The self-propelled pains in Malaysia is beted as angiotensin-converting enzyme of the nearly vital and authoritative strategic industries in the manu positionuring sector (ESCAP 2009).Malaysia is predominantly a rider rail focal point go commercialize and the industry is contemplateed as a domestic merchandise-oriented (ESCAP 2009). The primary argue why passenger c ar securities industry is prominent in the hoidenish is be take in of the economical status of the country. The objective of this paper is to focalise on the example of Proton in foothold of facing unlike dilemmas in the topical anaesthetic and b wholly-shaped self-propelled industry. Further more, it go away use the Delta sit around in rig to mete out the surgical procedure and recommend varied actions to be done in inn to of importtain the position of the caller-out in the mart. 2.Background of Proton Proton or synonyms for Perusahaan Otomobile Nasional Berhad was unified on May 7, 1983 in ready to manufacture, assemble and sell different locomote vehicles and impertinently(prenominal) related harvest-tides which include different accessories, sp argon move and some other classic components (PMProject n. d. ). Based on the applied science and parts from Mitsubishi, the intersection of the firstly model or the Proton Saga began in September 1985 at its first manufacturing whole caboodle in Shah Alam Selangor by the Malayan Prime Minister Dato Seri Dr. Mahathir Mohamad (Histomobile n. d. PMProject n. d. ).At first, all of the components of the car were entirely manufactured by Mitsubishi, only if the topical anaesthetic anesthetic part has been able to be employ, as technologies were transferred and skills were gained. In January 1989, the 100,000th of Proton Sage was throwd (Histomobile n. d). At the end of 1990s, the logo of the car was transmuted from the Malaysias coat of arms and a fourteen-pointed star to a stylized tig er betoken. In 1993, a unexampled model called Proton Wira was introduced that was based on the de mug and engineering of Mitsubishi Lancer/Colt where in more than 220,000 units were sold from 1996 to 1998.Together with that, the Proton Perdana that was based on the Mitsubishi Eterna was toiluced in 1994 that was intended for steeper(prenominal) market (Histomobile n. d. ). In 1996, an acquisition of Lotus technologies form Bugatti, Proton financial aided the comp some(prenominal) to restrain an additional source of engineering and automotive expertness which enables the smart set to produce the Proton Gen-2, to become the first of cars to be manufactured and assembled at the modern manufacturing plant in Tanjung Malim, Perak which is part of Proton City development look, which was opened in 2004 (Histomobile n. d. ).In 2004, the phoner purchased a study stock in MV Agusta of Italy which is the producer of MV Agusta, Husqvama and Cagiva motorcycles. Later on, the frie ndship sold withdraw its 57. 7% theatrical role to MV Agusta to some other Italian alliance for a token of one Euro. Because of the heavy debt by MV Agusta, the selling gives Proton the opportunity to write off the losses off its book. During the same year, the attach to announced close to their think federation with the Volkswagen AG of Germany. Under the said attendantship both of the conjunction depart be able to take reinforcement of both their strengths.For the fellowship, Volkswagen lead be able to sh be knowledge, expertise and technologies, while the company foot offer spare strength at the latters Tanjung Malim in invest to assemble cars for export o the South East Asian market, where in the German auto giant has a weak mien. However, on January 13, 2006, Volkswagen had announced that the negotiation of the partnership has failed collectable to the different reasons, primarily the fact that the plans of the company were different and clashes with the term s and conditions that are existence offered by Proton (Histomobile n. . ). In 2002, Proton held a game market share of more than 60% in Malaysia. However due to the different actors much(prenominal) as the economic and companionable aspects, the said share was compactd to 30% by 2005. The said snatch entrust further reduce in the next years due to the AFTA which mandates reduce tariffs to maximum of 5% (Histomobile n. d. ). 3. Macro-Environment Analysis Every industry is being printed by the developments in the macro-environment.Fundamentally, all fundamental laws are affected by the same developments however, the extent to which geological formations successfully cope or take payoff of these developments differs in substantial manner. Furthermore, developments may voltagely influence one industry more severely than other. Therefore, it is vital for organizations to identify or anticipate the macro-developments in lay out to assess their potential impact on the indust ry and the organization (Nijssen Framback 2000, p. 53). Table SEQ Table * ARABIC 1 bloke AnalysisPEST Analysis Political * AFTA * different environmental Policies Economic * global and local economic crisis * slowing egression of Malaysian economy * poor consumer belief and changing buy demeanor of the consumer * increasing tilt * huge primitive labor force Social * huge population * car possession (15) * set on big-ticket items * growing knowledge and concern of the sight towards the environment * impact of the image of the shop * slowing/decreasing buying pattern of the consumer. Technological * competing development in technology * due date of technology * intellectual proper(a)ty * potential for innovation and development * maturity and capacity of manufacturing Table 2 shows the different factors which affect the ope dimensionn of Proton and other major players in the industry in the country. Thus, all of the factors spate be separate into 4 political, economic, s ocial and technological. 3. 1 Political One of the of the essence(predicate) factors to consider is the presence of AFTA or ASEAN allow Trade Area.Currently, most of ASEAN region are free trade or 96% of the entire ASEAN trade. AFTA was established in January of 1992 in order to eliminate tariff barriers among the Southeast Asian countries. It think to reduce tariffs to zero to 5% in 15 years among the sixer nations by dint of a common effective preferential tariff (Ghani Zainuddin 2008). Because Malaysia has cardinal national carmakers which are Proton and Perodua, and the political science wants to protect their interests. Unfortunately, the said development could strain to be a temporary solution.If we are going to check on the high selling outlays of the national cars of Malaysia because of high harvest-homeion apostrophizes and escape of vendor efficiency, at that place is a big possibility that the local market will be ruled by imported cars. As a solvent, there will be increase in the number of the vehicles on the road and there will be a glut of used cars in the market, because people will tend to trade their cars for cheaper and imported brands (Frost Sullivan 2002). On the other hand, the issue regarding the environment is vital because it is considered as one of the most talk about topics in the world.The environmental regulation in Malaysia house be traced back during the colonialism of British which introduced the environmental standards about the mineral and agrarian resources to Europe. 3. 2 Economic The vehicle sales in the country is evaluate to fall by 12. 4% in 2009 due to different economic aspect, primarily the issue of global monetary crisis, which affected the local financial status of the country (AseanOneMonitoring 2009). As a result, the authorities of the country is expecting a slow economic maturation for the country, which can affect the buying behavior of the customers.Furthermore, due to the AFTA, it had cha nge magnitude the competition, which will impact the performance of Proton. However, the performance of the automobile industry will be maintained and effd due to the huge total labor force. Despite of the s cut economic growth in 2003, the unemployment rate was only 3. 5%, which shows an about full employment (PriceWaterHouseCooper 2005). 3. 3 Social The growing population in the country is one of the factors which can affect the automobile industry. In 2008, the country has a total of 27. million citizens (US part of State n. d. ). This will give a greater number of markets. Furthermore, the ratio of car ownership in the country is pretty high or total of 15, which signifies that people are considering cars as authoritative things in their lives. Furthermore, people will too set on big-ticket items or consumers are expected to put off buying different motor vehicles because of the employment market uncertainty because of the global and local financial crisis (AseanOneMonitor ing 2009). other factor to consider is the growing knowledge and concern of the people regarding different environmental issues. Furthermore, the impact of the image to the trueheartedty of the customer is besides a nonher factor. 3. 4 Technological Technology is considered as one of the most important factor in the automotive industry. Due to the increasing competition, the development in technology is growing and affecting the performance and position of each and all company in the automobile industry.It is as well important to consider the maturity of technology, together with the maturity and capacity of manufacturing, which affect the innovation exhibit of any company. The intellectual property is also important factor, because it is considered as a sign of authenticity and uniqueness. Due to the different technologies, primarily the help of computer and the Internet, the potential for innovation and development is increasing. 4. Micro-Environment Analysis Table SEQ Table * ARABIC 2 debone Analysis rig out AnalysisStrengths * good turn out from the politics * buckram brand * paper * flexible manufacturing capability Weaknesses * overlook of RD * over reliant on the government * not so competitive * higher exists than competitors * privation of planetary operations * lack of original products/ redevelopments * limited product line * existing woodland issue * human resource issue Opportunities * Green Cars * available government support * available technological innovations * calculateing new markets * gain online/e-commerce presence * strategic alliances and joint ventures Threats * slow growth of automotive market * change in the consumer mannerstyle * changes in regulation (AFTA) * changing technology * competition from the foreign markets * new competitors acquainting the market * price war in the midst of competitors Table 2 shows the internal and external factors that are important for the growth of the company such as its streng ths, weaknesses, opportunities and threats. 4. 1 Strengths One of the important strengths of the company is its reputation or strong brand image due to the eagle-eyed years it had stayed in the industry. Because of that, the Malaysia people have become familiar and loyal to the brand, aside from the fact that Proton had become the national car brand in the country. Due to that, the car manufacturer has a strong support or back-up from the government, which is considered as an important entity in any business environment.Above all, the company has a manufacturing capability at Tg. Malim to consolidate all models, as hale as the existing tariff structure (BuildBoard n. d. ). 4. 2 Weaknesses There are also different weaknesses which must(prenominal) be make betterd by the company in order to maintain their position in the government. First is the lack of RD or innovation as well as lack of original products and limited products because of the inability of the company to introduce original new models, which lead them to cannibalize their screwed up line of products (BuildBoard n. d. ). This is because some of the products or models of Proton were based on the model of other international leading brand.It is also important to consider that the company is lacking in international operation, due to the different factors, primarily because of huge competition in the global market. The reputation or image of the company is also facing vexedies because of the current grapheme issue due to active expediency units and low plant function (BuildBoard n. d. ). Furthermore, company is having different human resource issue due to their inability to retain and cultivate talent. Because of all these reasons, the company is lacking in international operations. Above all, due to its over reliance to the government, without the strong support from the government, Proton could lose out to major players in the industry that can cause serious impact on the different supply set up (AseanAffairs 2009). 4. 3 OpportunitiesThe support of the government to the company is an important opportunity, because the government considers the company as their partner, therefore majority of cars needed by local and national government will be Proton. Furthermore, the company can also take advantage of the different technological developments, particularly the different Information Technology (IT) or Information System or IS which can help the company to manage their information that can help them in the decision-making process. Entering new markets will also help the company to expand their business in terms of size therefore can help to gain more turnovers. It is also important to consider the ongoing popularity of e-commerce or online selling of goods. This will help the company to target more market in more reliable, turbulent and cost-effective manner.Furthermore, the changing perspective and concern of the people towards the environment also created opportunitie s for different automotive industry, and that is to offer different Green cars or hybrid cars. 4. 4 Threats The most crucial threats to be faced by the company are the global financial crisis which affects the economy of Malaysia, and affect the lifestyle and buying behavior of the consumer. As a result, as of October of 2008, new-vehicle wearies slipped by 13% from 42,915 of hold up year to 37,512 units (Chrysler 2008). The changing and maturing of the technology is also another important factor to consider, together with the growing number of competitors who are entering the market, which result to the price wars.The main reason behind this situation is the AFTA which focus on cut down tariffs from zero to 5% in 15 years among the six nations through a common effective preferential tariff It planned to reduce tariffs to zero to 5% in 15 years among the six nations through a common effective preferential tariff (Ghani Zainuddin 2008). 5. AFTA Compliance Problems The ASEAN un block Trade Area or AFTA is a collective effort by the member countries in order to eliminate tariffs on intra-ASEAN trade in the goods sector. The main target is to achieve tariff between 0 5% in 2003 for the six original member countries, Vietnam by 2006, Lao PDR and Myanmar by 2008 and Cambodia by 2010, at the same time remove quantitative restrictions and other non-tariff barriers. The reduction or elimination of tariff is undertaken through the Common useful Preferential Tariff Scheme (Ministry of International Trade and Industry 2008).The main impact of AFTA to the economy of Malaysia is the increase intra-ASEAN competition from lower cost producers declined engagement of traditional export industries which include the high labor cost, lack of resources and expertise and technology obsolescence removal of protection such as quota system and monopoly status complying with 40% local content rule develop competitive local small and medium industries which will focus on the dom estic market, subject on single or some buyers and lack of expertise and retrospective technology. As a result there are different sectors that dexterity face strong competition primarily the ceramic tiles, cement, plastic products and automotive industry (Ghani Zainuddin 2008). AFTA will result to higher economies of scale in the automotive industry in Malaysia. Higher economies of scale will mean lower unit production costs. This will help to translate into lower retail prices and a bigger market. Therefore, AFTA could translate into price cuts of about 20% to 50% on vehicles. Competitive producers can export their products throughout the region at very low import duties and pass on cost nest egg to consumers.As a result, consumers can exercise a wider and better product choice at very competitive prices (Dey 2002). 6. Industry Analysis Figure SEQ Figure * ARABIC 1 Porters Five Forces Competitive Rivalry up(p) product differentiation Large number of firms Low Switching cost High exit barriers diversity of rivals Threat of Substitution Quality of the fill-ins products willingness of the buyers to substitute Low cost of switching to substitutes. Buyer Power Homogeneous products spacious number of buyers Buyers are fragmented (many, different) High role of fictitious character of service of products Supplier Power Few dominant suppliers High role of persona and service High cost of switchingThreat of New creation High capital/ coronation requirements Availability of the distribution channels approach path to technology Brand loyalty of the customer Friendly government regulations Figure 1 shows the industry analysis of the automotive industry in general. correspond to Porter, there are 5 important factors which show the attractiveness or value of the structure of the industry entry of competitors, threat of substitutes, bargaining place of suppliers, bargaining power of buyers and rivalry among the existing players. 6. 1 Threats of New Entry Th e threats of new entry pertain on how easy or difficult for new entrant to start competing (12Manage n. d. ).The primary barriers of new entry are the high capital and investments that are needed in order to enter the industry. This is because it mainly focuses on the different technologies that are needed in order to come up with the quality and service that are being offered by the long time players in the industry. by from that, it is also important to consider the availability of the distribution channel which is very important in connecting with the customers. Furthermore, because there is long time player in the industry, brand loyalty of the customers is considered as inevitable. However, due to AFTA, the government offers friendly entrance policies for the possible new entrants. 6. 2 Threat of SubstitutionThe threats of substitution pertain on the ability of the customers to go for substitute products that might be cheaper and accessible. In terms of the passenger car indus try, the growing demands for bikes and motorcycles. More and more people are switching from using the passenger cars into using bikes and motorbikes due to two reasons, first is that it helps them to save notes because of gasoline, at the same time, the consumer are becoming more aware of their environmental benefits. Thus, thequality of the substitutes products, the willingness of the customers and the low costs of switching enables the threats of substitution high. 6. 3 Buyer PowerThe bargaining power of the customers in this industry is somewhat high due to the homogenous or almost the same products, which break the number of sales from huge number of competitors. But it can be maintained due to the huge number of buyers, primarily in essential countries, aside from the fact that the buyers are fragmented. Above all, the importance of quality of the products and services are important factors which affect the power of the buyer. 6. 4 Suppliers Power The supplier has a neutral power over the industry. This is because there are few dominant suppliers in the industry who are well known for quality and brand image. This is affected by the high role of quality and service in the industry, because the industry is directly connected to safety and quality of life of the customers.The most important factor which add up to the influence of the suppliers is the high cost of switching. 6. 5 Competitive Rivalry The competitive rivalry pertains on the intensity of rivalry among the competitors in the industry. it is important to consider the improving product differentiation due to the extensive effort of each and every automobile company in the world to become unique and have the stronger market position in the industry. This is the major impact of the large number of firms of organization competing in the global market including local players from Korea, China and Japan which result to diversity of cultures and organizational behaviors of the rivals.The low switchi ng cost from one brand to another intensifies the competition in the market and pushes all of the major and forgivable players to focus on R&D and innovation processes in order to improve their overall performance in the market. Above all, the competition is increased due to high exit barriers due to the human resource and facilities. 7. Recommendation It will be important for the company to focus on the Delta model in the process of planning and implementing their strategy. The Delta model is a strategy mannequin that was developed by Dean Wilde together with the members of Dean & Company and Arnoldo Hax of MIT/Sloan take aim of vigilance (Value Based Management. net n. d. ). 8. The Strategic TriangleThere are three options that are represented in Triangle which are considered as the starting point o the dialogue for the development of a strong vision (see Appendix A) (Hax & Wilde II 2003). Due to the current condition of the company regarding their competitive advantage which pertains on the quality of their products, it will be important to focus on the Best product positioning. This is because of the fact that the best way to attract, satisfy and retain customers is through the inherent characteristics of the product itself. The position is sort of inward and narrow, based upon the prevailing product political economy. Thus, the major strategic capricious forces are the development of an efficient supply chain that will take in charge low cost infrastructure a proven internal capability for new product development.At the same time, it will help the proper transformation of the existing product line that will help to limit the distribution channels that will help to transfer the products to the targeted market ingredients (Hax & Wilde II 2003). This will focus on the R&D and innovation process for the company. In order to maintain the process of engineering and designing passenger cars which will suit the taste and preferences of the customers th is is affected by different demographics, economics and social factors. Due to the growing problem of global economic crisis, it will be important to focus on low cost or differentiation of the products. 9. Aligning Organization Wide Strategies In this stage, it will be important to focus on organizational change, because it will focus on restructuring the current business rules and policies towards the strategies of the company.In the case of the company, it will be important to focus on the strong product base, solid supply chain infrastructure as well as internal innovation capabilities to play (Hax & Wilde II 2003). 10. Adaptive Processes Because of the fact that the strategies of the company focus on the R&D process of Proton, it will be important to focus on the Innovation as the strategic task. It looks a continuous stream of new products and services in order to maintain the future viability of the business. It also helps to mobilizes all of the creative resources of the f irm which include the technical, production and capabilities in the marketing house in order to develop an innovative infrastructure for the business.Furthermore, the company must not limit itself to the pursuit of the different internal product development, but must focus the sources of innovation from the suppliers, customers and key complementors. It maintains the focus on the renewal of the business to maintain its competitive advantage as well as superior financial performance (Hax & Wilde II 2003). In this stage, it will be important for the company to know the reactions and opinions of the Malaysia customers regarding the design of their models, particularly the issue of almost identical design of each model. 11. Metrics/Performance Measures It is important to consider that metrics providing overview should be supplemented with granular metrics (12Manage n. d. ).A balance cross off card dimensions for the firm and for each customer element stage were determine that will allow Proton to monitor and analyze its current executions of customer targeting as well as innovative strategies which represent different changes of key cost drivers of the financial perspective, operational effectiveness, technology as well as customer perspective (Core. org n. d. ) (see Appendix ). Based on the said balance prepare card dimension, as well as the Delta Model, it is important for Proton to focus on the changing preferences and demands of their current customers, which are their strategic partners from different parts of the globe, as well as their current loyal customers.It is important to focus on new services and products as well as the capability to deliver new car models to their partnership. As a result, the significant dimensions in the performance matrix must be percentage of strategic/exclusive partnership acquisition, percentage of business volume from different strategic/exclusive partnership, as well as switching costs for complementor and customer (Co re. org n. d. ). 12. Conclusion Proton was considered as the national car manufacturer of Malaysia and considered as the major player in the industry. However due to the different factors, primarily the implementation of AFTA, the sales and market share of the company decline.In details, the growing competition enables the Malaysian market to have a wide choice of cars to be availed. On the other hand, due to the strong support of the government, as well as the strong position of the company in the market, it can be said that the company failed to focus on the most important aspect of a company in order to maintain competitive advantage, and that is innovation. Most of the customers are verbalize that the company is no longer offering real new models of cars. Aside from that, the company is also having a problem in their supply chain, which results to high pricing of Protons car compare to other international brand in the market.In order to solve the current situation of the compan y, it will be important to focus on innovation or RD process. This can be done by focusing on applying new IT or IS to speed up the process of designing. It is also important to focus on the HR aspect of the company in order ensure that the company has talented and skilled staffs to develop new and better products that will suit the ever changing preferences of the consumers. 13. References 12Manage. Porters Five Forces Analysis. purchasable from http//www. 12manage. com/. 25th March 2009 AseanAffairs (2009). Malaysias Proton Still Needs Government Support. Available from http//www. aseanaffairs. com/varlet/malaysia%27s_proton_still_needs_government_support. 25th March 2009 AseanOneMonitoring (2009). Malaysia Auto Sales to Fall 12. 4 per centum on Slowing Economy. Available from http//www. asiaone. com/Motoring/News/Story/A1Story20090122-116465. html. Accessed twenty-fourth March 2009 BuildBoard. Analysis SWOT Proton. Available from http//g4. buildboard. com/images/attachpic/g4/B4 00/B400F1844T909_8195ded601b2dd2aaee71cb07bd4c006. pdf. 25th March 2009 Core. DMK International (8) hoard and Granular Metrics. Availabe from http//www. core. org. cn/NR/rdonlyres/Sloan-School-of-Management/15-904Fall-2005/F43E8DBF-9AF8-4B07-BB61-2920E880D30F/0/dm_csstd_dmk8_2. pdf. 2nd April 2009 Chrysler, M. (2008).Malaysian Auto Industry Facing settle as Global Economy Slows. Available from http//subscribers. wardsauto. com/ar/malaysian_industry_decline_081208/wall. html? pitch=http//subscribers. wardsauto. com/ar/malaysian_industry_decline_081208/. 25th March 2009 Dey, A. (2002). The Impact of AFTA on the ASEAN Automotive Industry. Available from http//www. frost. com/prod/servlet/market-insight-top. pag? docid=IMAY-58VK85. 25th March 2009 ESCAP (2009). V. Malaysia. Available from http//www. unescap. org/tid/publication/part_two2223_mal. pdf. Accessed 24th 2009 Frost Sullivan (2002). The Impact of AFTA on the ASEAN Automotive Industry. Available from http//www. frost. om/pr od/servlet/market-insight-top. pag? docid=IMAY-58VK85. Accessed 24th 2009 Ghani, K. , Zainuddin, Y. , Fereidouni, H. G. Ziaee, A. (2008). AFTA Effect on Malaysian Economy. daybook of Management and Social Sciences. vol. 4, no. 2, pp. 134 141. Available from http//www. biztek. edu. pk/downloads/enquiry/jmss_v4_n2/6. %20Afta. pdf. 25th March 2009 Accessed 24th 2009 Hax, A. Wilde II, D. (2003). The Delta Model- A New Framework of Strategy. Journal of Strategic Management Education, vol. 1, no. 1. Available from http//pesona. mmu. edu. my/wruslan/MISP2/Readings/detail/Reading-37. pdf. Histomobile. Proton (1985-).Available from http//www. histomobile. com/dvd_histomobile/histomo/63/history2. asp. Accessed 24th 2009 Ministry of International Trade and Industry 2008. Malaysia and AFTA. Available from http//www. miti. gov. my/cms/documentstorage/com. tms. cms. document. Document_7d9e2e2f-c0a81573-11c011c0-50afb270/afta. pdf. 25th March 2009 Nijssen, E. J. Frambach, R. (2000). Creating node Value Through Strategic Marketing Planning A Management Approach. Springer PMProject. The History of PROTON, Available from http//pmproject. doubleukay. com/proton_history. html. Accessed 24th 2009 PriceWaterHouseCooper (2005). Malaysia. Available from http//www. pwc. om/gx/eng/about/ind/retail/growth/malaysia. pdf. Accessed 24th 2009 US Department of State. Malaysia. Available from http//www. state. gov/r/pa/ei/bgn/2777. htm. Accessed 24th 2009 Value Based Management. net. The Delta Model. Available from http//www. valuebasedmanagement. net/methods_hax_wilde_delta_model. html. Accessed 24th 2009 14. Appendices 14. 1 Appendix A Strategic Triangle Enabled Through Effective intent of Technology System Lock-In * System Economics * Market Dominance * Achieving Complementor grapple System Lock-In * client Economics * Cooperation * Achieving guest Share Best Products * Product Economics * Rivalry * Achieving Product ShareSource (Hax Wilde II 2003) 14. 2 Appendix B Balance Score Card Dimension of Proton Balance Scorecard Framework Shareholder Look Operational Effectiveness organisational Learning Customer targeting Proton Volume, revenue, crude margin by technology segment and market segment Revenue and turnover by geographical segment (Asia, Europe, Middle East, Africa and Pacific) Revenue and turnover by business domain such as capital, industrial and government. Wholly-owned subsidiary Lotus Engineering UK leading automotive engineering consultancy company Application of Information Technology in the RD and auto development % of sales from new echnology and models Training as a % of sales Customer market share by tier Profitability by customer tier Customer felicity by tier Strategic and Integrated Partner companies Volume, revenue, turnover, gross margin by individual client Year over year sales and turnovers growth by individual clients Return on business relationship investment comprise to serve clients Number of clients on each country an d partner Return on investment on collaboration tools per selected clients Return on % revenue on the center of excellence establishment Customer satisfaction Joint revenue and turnover from complementor relationship Relationship Body Shopper Volume, revenue, turnover, gross margin by individual clients Return on investment per head % revenue and sales from new clients Time needed in order to complete the transaction from start to finish per model or project Idle time of engineering Return on investment on collaboration % of revenue, volume, earnings by different channelso Referral by clientso Direct sellingo Cross selling Cost of training per project Cost of the collaboration tool in order to facilitate transfer of knowledge Cost to serve clients per channel Customer satisfaction on the models, relationship and cost of products. Adopted from (Core. org n. d. ) * Finance Management * Small business account _ Custom render physical composition Australia steer us your judge instructions. We write it for you. except AUD$27 per page. www. ivythesis. com Malaysia Essay Writing Send us your essay assignment. We write it for you. barely RM40/ page. www. ivythesis. com Singapore Essay AssistanceHave a hard time finishing your assignment. We write it for you. Only SG$ 25/ page. www. ivythesis. com Visitors to this page also liked Feedjit is learning about this page. Check back in a few minutes for recommended reading. a href=http//feedjit. com/Feedjit full of life Blog Stats/a Category Auto Industry Essays, compensate and Assembly, PEST Analysis Examples, Porters Five Forces, Strategic Management Essay Samples, SWOT Analysis Examples Technorati Tags Best Product positioning, buying behavior, Essay, innovation, PEST analysis, Porters Five Forces, Proton, samples, strategies, SWOT analysis TrackBack TrackBack URL for this entry http//www. typepad. om/services/trackback/6a00e00987fe5188330147e02265ce970b Listed below are golf links to weblogs that refe rence Strategic Management of Proton, Malaysia Comments You can follow this conversation by subscribing to the comment feed for this post. Verify your Comment Previewing your Comment stationed by This is only a preview. Your comment has not yet been posted. - glide by of spring female genitalia of Form Your comment could not be posted. Error type Your comment has been posted. Post another comment The letters and numbers you entered did not match the image. Please try again. As a final bar before posting your comment, enter the letters and numbers you see in the image below.This prevents automated programs from posting comments. Having trouble reading this image? assure an alternate. - Top of Form Bottom of Form - Top of Form Post a comment If you have a TypeKey or TypePad account, please home run In You are currently signed in as (nobody). scrape Out () Your Information (Name is required. Email address will not be displayed with the comment. ) Name is required to post a com ment Please enter a valid netmail address Invalid URL Bottom of Form Name Email address URL Comment 1122012165930941_96735 Our Recommendations * How to improve the company performance through effective merchandising management in J&J Co. * Business geek And Reflective pedagogy think Investment Of Medical Equipment * PEST Analysis Example * Chapter 2 check over of Related Literature Assignment Essay Instructions * A Management hide Standard Chartered Bank about these _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Chat with us Online. How can we help you?. div style=displayinlinea href=http//www. providesupport. com? messenger=ivythesisLive Customer Service/a/div a href=http//feedjit. com/Feedjit Live Blog Stats/a - Top of Form Get papers by email Enter your email address Delivered by FeedBurner Bottom of Form Popular Pages Today 1. Free Sample inquiry Proposal 20. 43% 2. Free Sample Case Study 17. 74% 3. Background of the Study Samples 9. 68% 4. Sample Report Writing 9. 68% 5. A Sample Thesis Significance of the Study 8. 60% 6. A Sample Conceptual Framework 8. 06% 7. Thesis Statement of the Problem Sample 6. 99% 8. SWOT Analysis Examples 6. 45% 9. PEST Analysis Examples 6. 45% 10. Example of a Thesis Chapter 3 Research Design and Methodology 5. 91% Feedjit Live Blog Stats youthful Comments US$20 Custom Writing www. ivythesis. com Just send your instructions. We write it for you. Only US$20 per page. Essay Writing Australia www. ivythesis. com Send us your essay instructions. We write it for you. Only AUD$27 per page. Malaysia Essays RM 40 www. ivythesis. com Custom dissertations. We write it for you. Only RM40/ page.Redacciones y composiciones en espanol Se las escribimos. Nos envien sus instrucciones en emailprotected com. Solo 13 por pagina. Redactions et dissertations en francais Nous les ecrivons pour vous. Envoyez-nous vos instructions emailprotected com. Seulement 13 par page. narrative * January 2012 * December 2011 * November 2011 * O ctober 2011 * September 2011 * August 2011 * July 2011 * June 2011 * May 2011 * April 2011 More a href=http//feedjit. com/Feedjit Live Blog Stats/a Helpful Tutorials 1. Typepad Templates 2. Hacking on Blogsearch BOOKMARKS Fonts Fonts Website Photobook Philippines Photo Books helping hand FontsHandwriting Fonts Main Directory Fonts Main Directory Fonts Hosting Interface Hosting Interface a href=http//www. histats. com target=_blankimg src=http//sstatic1. histats. com/0. gif? 469776&hundred and one alt=web stats analysis border=0/a Recent Readers 1. Kuala Lumpur, Kuala Lumpur, MY Direct view 2. Baltimore, Maryland, US Direct view 3. Las PiAas, Rizal, PH Direct view 4. Kannur, Kerala, IN Direct view 5. Sampaloc, Rizal, PH try for research problem examples 6. Roosevelt, Masbate, PH Search for scope and limitation sample 7. Unknown location Search for international pricing strategy explanation 8. Unknown location