Ethel’s Chocolate Lounges

Ethels deep brown Lounges Marketing October 20, 2011 Consumers increase and divine service preferences argon constantly changing. It is important for merchandise managers to have a thorough knowledge of consumer behavior. Consumer behavior is the direction a consumer use, drive of, and purchase goods. on that point are steps that consumers take sooner decision making to purchase a product. There are varied types of buy decisions that warps a consumers preference, and factors that influences that acquire decision. Ethels Chocolate Lounge is a coffee mill that offers consumers premium chocolate in an upscale environment. There are several incompatible factors that affect a consumers form behavior, which leads to the choice to patronize Ethels. buying behavior is determined by take aim of involvement in purchase decision, and the importance and intensity of interestingness in a particular product. Buyers take aim of involvement determines why they are moti vated to seek learning about a certain product and brand that virtu eithery ignores others. (Cherry, pg.1) Ethels consumer uses limited decision making to calumniate in Ethels products. check decision making is buying a product occasionally. Consumers would definitely visit Ethels occasionally. Limited decision requires a moderate amount of while for reading gathering.

There is non a high risk involvement when deciding to indulge in Ethels. The risks types are personal, social, and economic. When deciding to spend gold on that point is factors that influence a consumers buying decision. Underlying cultura l, social, individual, and mental factors s! trongly influence a consumers buying decisions. (Cherry, pg.1) Factors that influence a consumer to spend money and time at Ethels are cultural and individual. Culture determines what plurality wear, eat, reside, and travel. Culture encompasses all the things consumers do without conscious choice because their grow values, customs, and rituals are perforate in their daily habits....If you want to get a serious essay, order it on our website: OrderCustomPaper.com

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