Branding for Mental Real Estate Essay Example | Topics and Well Written Essays - 3750 words

Branding for Mental Real Estate - Essay Example In the modern world, art and advertisements seem to have the same purpose, i.e. to motivate and move people towards some form of action (Lee, 2000). In this respect advertising may be a more difficult art form than painting or sculpture since it might be far easier for people to give off an emotion which costs them nothing rather than loosen their purse strings and spend money on something which they might even not need at all. Given the times we live in, even things like the GUI (Graphical User Interface) design of a computer or the layout and graphics used on a website could indeed by accepted as a valid form of art (Brierley, 2002). Fundamentally, both art and advertisements today are all about the money and the amount of sales they can generate for a company. Few industries have seen the drama, romance and emotion at the level of the computer industry. From the earliest government sponsored projects to produce computers based on vacuum tubes to today’s multi-core systems, the saga of computer technology has seen major players ousted and minor players become leaders. While many companies have come and gone over the past 40 years, Apple Computer comes across as one of the companies which has stood the test of time and has managed to turn out convincing products that have given it an image of innovation and being a radical organization (Elliott, 1998). Apple is an American company and one of the front runners amongst computer hardware, software and allied equipment manufacturers. The company prides itself on creating innovative products for the consumer electronics and technology sectors.